Associate Director, Analytics & Insights

Greater Than One is an independent, employee-owned, advanced media marketing and technology agency built for how customers experience health and wellness today. We focus on exceeding client expectations with strategic media buys and the use of cutting-edge technology to deliver meaningful content and impact.

Website: http://www.GreaterThanOne.com

This role will focus primarily on evaluating, identifying, and translating data across all commercial KPIs, with a lean toward digital leading indicators.  Responsible for providing meaningful insights on programmatic media and CRM data to inform strategies and optimize campaigns for clients and our brand partners.

• Provide impactful, visual, data-driven insights to clients, informing future campaigns and brand needs.
• Lead client communication for monthly, quarterly, and annual reporting.
• Assist with driving the development and deployment of advanced analytics techniques, including predictive modeling and data visualization.
• Organize and analyze programmatic media, CRM and web data to identify significant trends or outcomes that suggest an opportunity to improve the overall agency and client strategy across all channels.
• Analyze historical KPI data and evolving trends to support strategic planning.
• Identify opportunities to grow and retain brand partners.
• Establish company frameworks and templates for reporting and analytics on media campaigns.
• Work with cross-departmental teams to enhance overall reporting and measurement processes across all clients.
• Support mass data collection efforts to develop performance trends including client and company benchmarks.
• Contribute to enhancing data visualizations.
• Collaborate with the client and partner agencies to help establish media and Web Data KPIs.
• Participate in client media planning.
• Collaborate with cross-departmental teams to build ad-hoc materials requested by brand partners.
• Perform other duties as assigned.

• Bachelor’s Degree and 4+ years of experience in a media analyst role or relevant data-focused marketing position, or equivalent combination of education and experience
• Proven experience managing and inspiring cohesive teams in a remote work environment
• Proven track record of turning large datasets into actionable strategies using their knowledge of Excel, data visualization platforms, and statistical modeling
• Advanced knowledge of Excel (formatting, pivot tables, VLOOKUPs, queries, etc.) and data visualization platforms (e.g., Looker, DOMO and/or PowerBI)
• Strong marketing channel knowledge: familiarity with all major platforms including Meta, LinkedIn, Google, and Bing (inclusive of organic and paid metrics & KPIs) as well as an ability to efficiently find, analyze and format data sourced from other media platforms
• Excellent understanding of all marketing channels and personal and non-personal promotion (e.g., search marketing, social marketing, digital display, online video, programmatic, CTV, broadcast, radio/audio, non-personal HCP programs, print, OOH, sales team KPIs and how non-personal and sales work together)
• Excellent understanding of leading measurement strategies and techniques including audience analysis, impact measurement, test and control methodologies, ROI studies, client Attitudes, Trial, and Use studies (ATUs) predictive and prescriptive analytics methodologies, and industry leaders that provide such solutions (e.g., Crossix, IQVIA, Symphony, etc.)
• • Excellent written and verbal communications skills
  • Strong presentation and persuasive skills
  • Strong ability to plan, organize, and meet deadlines
  • Strong analytical skills
  • Expert knowledge of various digital technologies
  • Strong problem solving and decision-making skills
  • Excellent interpersonal skills
  • High level of strategic awareness
  • Strong experience with M365 tools (Excel, PowerPoint, etc.)
  • Committed to diversity, equity, & inclusion (DEI), and GTO’s mission, vision, and values

   

   

Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned.

Employer-paid Health, Dental, Vision, Life, & Disability insurances

FSA & HSA plans 

Unlimited flexible PTO

Paid parental leave

Tuition reimbursement

Professional development

LGBTQIA and Women-Owned certified business

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