Education Manager - East Coast Market

CKBG (Casa Komos Brands Group) creates premium, inclusive, and one-of-a-kind hospitality brands with global appeal. Our portfolio currently includes Tequila Komos, a category redefining line of ultra-luxury Tequilas; Superbird, a collection of super-premium tequila and tequila-based ready to drink canned cocktails, and Doladira, a refreshing, elevated aperitivo of rhubarb and alpine botanicals made with natural ingredients and inspired by the flavor of the Italian alps. We pride ourselves on crafting carefully-considered, unique products that embody a true sense of origin and are respectful of tradition, but never bound by the past. To bring it all to life, we've built a team of passionate, committed individuals who bring a combination of industry-leading knowledge, unique perspectives and cross-functional expertise.

As the Tequila Komos Education Manager, you will lead education and advocacy efforts within your assigned markets and across multiple channels. You will be responsible for driving trade engagement through trade trainings, consumer events, and strategic commercial partnerships. The ideal candidate is a trade-savvy individual with outstanding presentation skills and a passion for culture, luxury, and sustainability, capable of building strong relationships and growing brand presence by at least 25% annually in key performance categories. This job requires minimum 75% travel to key markets. 

• Education and Mentorship:
  • Lead trade education sessions and trade-focused events to deepen knowledge and appreciation of Tequila Komos.
  • Execute and host luxury consumer sampling events and build experiential brand programs that emphasize Tequila Komos's commitment to luxury, sustainability, and culture.
  • Support trade education and brand advocacy through targeted activations, workshops, and influencer events.
• Relationship Management and Brand Advocacy:
  • Establish and maintain strong, authentic relationships with Gallo personnel, account managers, and key influencers in your markets.
  • Identify emerging trends and apply this knowledge to drive relevant activations, positioning Tequila Komos as a premier choice in the market.
  • Engage with key accounts to develop tailored programs, promote product upsells, and explore commercial partnerships.
  • Work with Gallo and CKBG stakeholders to educate and support their accounts.
• Sales and Account Management:
• • Support distributor sales teams to educate and sell-in
  • Act as a consultant to accounts, advising on portfolio opportunities, education initiatives, and creative program ideas to drive Tequila Komos’s growth.
  • Build long-term account plans, focusing on ongoing programming and impactful brand experiences.
  • Maintain a regular presence in key accounts, monitor program performance, and provide insights to the market lead on opportunities and risks.

• Skills:
  • Exceptional relationship-building skills and a customer-centric approach.
  • Proven success in sales and trade education, with a keen eye for industry trends and consumer insights.
  • Excellent communication and presentation skills, with the ability to educate and inspire.
  • Strong organizational skills and ability to manage budgets, travel, measure ROI, and analyze program effectiveness.
  • Flexibility to travel frequently within the East Coast region and some international travel. REQUIRED 
  • Current legal passport and valid driver's license. REQUIRED
  • Bilingual in English/Spanish. REQUIRED

• Education: Bachelor’s degree or equivalent industry experience.

• Experience: 3+ years of experience in sales, brand advocacy, or marketing in the spirits or wine industry, with a strong understanding of the cocktail and premium spirits markets.

The anticipated base salary range for this role is $75,000 - $90,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements. In general, actual salaries will fall somewhere in the middle of the range.

This position is based in either New York City or Miami with company office accessibility in New York City. We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, as well as 401k + match and unlimited PTO. 

CKBG is an equal opportunity/affirmative action employer. CKBG considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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