Marketing and Communications Manager

For Pete’s Sake Cancer Respite Foundation enables cancer patients and their loved ones to strengthen, deepen and unify their relationships by creating unforgettable and lasting respite experiences. Working with oncology professionals at over 100 hospitals and cancer centers, FPS provides transformative respite experiences to cancer patients (ages 21-55), their caregivers and their children and offers our families emotional support that assists them as their journey with cancer continues. Our respite program helps families recognize it is love, not cancer, that defines them.  View more details about the organization at www.takeabreakfromcancer.org.

FPS is in a growth and transition phase and is in the process of establishing the nation’s first Respite Center dedicated exclusively to families.  Funding for this project will be accomplished through a combination of donations, grants, and commercial financing.  Visit www.respitetransformed.org for more information.

The Marketing and Communications Manager is responsible for stewarding the FPS brand and drafting and disseminating communications to all stakeholders. Additionally, this person will advance the organization’s reputation, increasing awareness of organization issues, and overseeing external and internal communications. The Marketing Manager will maintain relationships with donors related to social media outreach, grant follow up and any external facing outreach.  As a member of the organization’s Leadership Team, this individual will be directly involved in the FPS strategic plan and building out a department to meet future goals and objectives.

Strategic Organization Marketing and Branding

FPS will be a valued, well-respected and well-known resource for all stakeholders with a positive, recognizable brand within the FPS footprint both in the cancer community and general public. Design cohesive marketing plan to own ‘cancer respite industry’ in the United States. Ensure the FPS brand is prominent and becomes well-known throughout appropriate regional geographic areas.

Develop strategic approach to build the FPS brand and logo by working with FPS leadership team and build out Marketing and Communications department with appropriate staff to manage growth.

• Create and execute a comprehensive vertical and horizontal Marketing Plan;
• Review FPS assets and maximize use of them; make changes as appropriate and ensure staff, board and volunteers have ‘toolkits’ to share with talking points and value propositions;
• Own the word Respite and develop comprehension plan how to effectively market and communicate FPS is synonymous with Respite;
• Own and update FPS’ profiles on websites: Guidestar, Charity Navigator, and Great Nonprofits; keep all relevant information available to the public;
• Build repository of historical assets (house journals, etc.) and maximize their use;
• Develop strategic approach to marketing of mission/outcomes in varying geographic regions and across various verticals, including pharma, healthcare institutions, healthcare agencies, medical device companies, institutional investors, etc.
• Own Pause on Purpose website and market FPS CEO as a speaker for strategic purposes.
• Supervise one support personnel and continue to build out department as necessary to meet the organization’s long term strategic goals.

Measured by: Execution of and adherence to strategic plan and related marketing/communication plan; Speaking opportunities presented to CEO; Maintenance of marketing assets; ad placements in new geographic regions and mission brand awareness with increased KPI’s related to public outreach

Communications and Public Relations

Design a comprehensive external communication plan that supports the strategic marketing plan.

• Create, monitor and execute a Communication Plan with input and assistance from department heads.
• Create messaging via email, postal mail and social media, for all campaigns and activities with assistance of Development and FPS leadership teams;
• Build and maintain relationships with media and vendors;
• Prepare and distribute press kits and releases with assistance of volunteer committee;
• Think outside the box for opportunities and stories to share;
• Find media outlets to build a story around FPS, either via FPS or an FPS family.
• Collaborate with Program Teams to share compelling patient stories that inspire donor support.

Measured by: media placements; execution of and adherence to markeing/communication plan; timely distribution of press releases.

Website and Social Media

Own and update FPS’ website(s) and social media pages. Stay current on trends and keep all pages updated appropriately. 

• Develop strategic approach to FPS website and work with Media Consultants to improve and create new content;
• Update FPS’s website weekly using WordPress and ensure content aligns with the strategic plan.
• Monitor and respond to social media interactions, managing all platforms and inboxes.
• Collaborate with media consultants for Google Ads and social media campaigns.
• Use analytics to assess website performance and adjust strategies as needed.
• Oversee blog and prepare content for blog and other social media sites;
• Work with Media Consultants to create and implement Google ads.
• Work with third party company to create and monitor Google and social media paid ads, manage the Google grants program
• Prepare content for placement in social media areas that would drive interest and brand awareness of FPS mission across a multitude of platforms.
• Review and update Website and content as needed to keep the information new and relevant.
• Ensure that all Website content and visuals are consistent with the strategic Marketing and Communication Plans.

Measured by: Timely updates of website; quality of content on social media; timely responses to comments and inbox; Develop and Monitoring ads KPI’s and Social Media KPI’s.

Development Marketing and Communications

Support the organization’s development efforts with the ultimate goal of securing and retaining donors.

• Assist in creative process for fundraising activities;
• Assist in development of all capital, annual and endowment campaigns and proposals as related to messaging and oversee external communications for fundraising events, including email, social media, and press;
• Work with Development leadership, Events Managers and Program Director to seamlessly execute marketing and communications through all facets (print, internet, social media, etc.);
• Lead communications for special campaigns, including fundraising for the new Cancer Respite Center and manage vendor relationships related to the Respite Center campaign for media and brand outreach;
• Oversee cause marketing relationships and ensure integrity of FPS’ brand;
• Strengthen cause marketing opportunities with strategic brand alignment and build strong partnerships with cause marketing partners and seek out new partnerships;
• Ensure donor access to organization’s function for complete transparency;
• Approve materials to be included in E-Newsletters and event communication;
• Approve and create materials to be included in E-Newsletter;
• Coordinate and manage all FPS collateral and branding merchandise including, apparel and on-line store; 

Measured by: Timely communication with colleagues to create appropriate campaigns; quality of cause marketing relationships; Achieving fundraising goals collectively as a team.

Program Marketing

Provide donors with the reason why their support of the FPS mission is necessary.

• Closely monitor program for seamless marketing and communication integration;
• Create compelling and emotional patient stories monthly for mailings and fundraising. 

Measured by: Communication with program colleagues, production of compelling stories and outreach related to program targets in specific industries.

Marketing Committee

Building and management of an FPS Marketing Committee.

• Build the FPS Marketing Committee;
• Create the Marketing Committee’s roles and responsibilities;
• Communication with the Marketing Committee on FPS’s strategic plans;
• Engage the Marketing Committee by promoting collaborative discussion and actions around the FPS marketing and communications plans.
• Lean on committee to identify continued professional development plans and access to training activities that would improve personal and job performance skills. 

Measured by: Growth of the marketing committee; management of volunteers; implementation of volunteer’s suggestions; continued professional development.

KNOWLEDGE, SKILLS, ABILITIES

• Knowledge of principles, methods and techniques of fundraising, development and planned giving;
• Strong planning and problem-solving skills;
• Ability to establish and maintain effective working relationships with donors, community leaders and the general public;
• Ability to plan and execute fundraising events;
• Ability to meet deadlines and multitask in a dynamic environment;
• Ability to identify potential donors, follow through with introductions and follow up with introductions that demonstrate interest in FPS’s mission;
• Knowledge and experience with Raiser’s Edge database
• Ability to develop and implement plan of action for resourcing organization.

TRAINING AND EXPERIENCE

• Minimum of five (5) years of professional development experience.
• Strong written and oral communication skills.
• Ability and willingness to communicate with patients and their caregivers about health status and ongoing support resources.
• Proficiency in Microsoft Office suite of products.
• Familiarity with Raisers Edge and/or Salesforce helpful.

To apply for this role, please click to submit your application. Be sure to include a cover letter, resume, and 2-3 writing samples, such as press releases, social media content, or campaign materials (if applicable).

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