Responsibilities:
Leasing Strategy Development
- Develop and implement comprehensive leasing strategies to maximize occupancy rates and revenue
- Analyze market trends and competitor offerings to identify opportunities for growth and improvement
- Collaborate with executive leadership to set leasing goals and objectives
Team Leadership and Management
- Lead, mentor, and manage a team of leasing professionals, providing guidance and support to achieve team objectives
- Conduct regular training sessions to enhance the skills and knowledge of the leasing team
- Foster a positive and collaborative team environment that encourages innovation and excellence while supporting the Lead, Manage, Accountability principles of EOS
Tenant Acquisition and Retention
- Conduct high quality leasing tours regularly that convert prospective tenants into tenants
- Manage and oversee tenant acquisition processes, including property showings, lease negotiations, and application processing
- Implement tenant retention programs to maintain high occupancy rates and minimize turnover.
- Build and maintain strong relationships with existing tenants, addressing any concerns and ensuring satisfaction
Lease Negotiation and Management
- Lead lease negotiations with prospective tenants, ensuring favorable terms and conditions for the company
- Manage the execution of lease agreements and ensure compliance with company policies and legal regulations
- Assist asset management team as needed for lease renewals and amendments, identifying opportunities for improvement in lease terms
Property Marketing and Promotion
- Safeguard and enhance the company's reputation by monitoring public perception, managing online reviews, and developing strategic communication plans to address any issues, while consistently promoting a positive brand image across all platforms
- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing
- Develop and execute property marketing campaigns and events for residents and prospective residents
- Oversee marketing partnerships and/or graphic designers in order to maintain high-quality marketing materials, including brochures, flyers, and online listings
- Participate in industry events and networking opportunities to promote the company’s properties
Partnerships and Collaborations
- Build and maintain relationships with external partners, vendors, and agencies
- Identify and pursue strategic partnerships to expand the company’s reach and influence
Budget Management
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Monitor expenses and optimize spending to achieve marketing goals within budget constraints
Reporting and Analysis
- Monitor and analyze leasing and marketing performance metrics, preparing regular reports for executive leadership
- Identify trends and areas for improvement, making data-driven recommendations to enhance leasing performance
- Utilize CRM and property management software to track leasing activities and maintain accurate records
Compliance and Risk Management
- Ensure compliance with all applicable laws and regulations related to leasing and property management
- Identify potential risks and develop strategies to mitigate them, protecting the company’s interests
Key Activities Include:
Leasing and Sales Process
- Leasing Calls - New Prospects
- Leasing Calls - Follow Ups
- Tour Experience
- Application Processing
- Move In Scheduling
- Welcome Packet
- Tour Notes
- Reasons Did Not Rent
- Tour Route Aesthetics
- Leasing Commissions
- Corporate Housing
Communication and Customer Interaction
- Incoming Telephone Call Management
- Shared Property Email Management
- Broker Outreach
- Mystery Shops
Operational Management
- Manage Make Ready Dates
- Make Ready Prep for Move In
- Weekly/Daily Leasing Reports
- Due Diligence Support
Marketing Management
- Reputation Management
- Digital Marketing Campaigns (management of)
- Marketing Collateral (management of)
Hiring and Training
- Hiring: Leasing Agents
- Training: Leasing Agents
This role requires 80% on-site presence
Key Metrics:
- Resident Satisfaction Survey Results
- Property Conditions Report
- Site Visit Evaluations
- Occupancy/Retention Metrics
- Online Reviews
- Delinquency/Collection Metrics
Tools:
- AppFolio
- Entrata
- Monday.com
- Google/Microsoft Office Suite
- Various Project management tools
