Email Production Specialist

Perfect Communications, located in Moorestown, NJ, a premier provider of direct mail and marketing services for the casino gaming industry, is looking for the right individual to help us grow our Salesforce-based client email marketing services.

The Email Production Specialist will leverage their technical expertise to execute sophisticated marketing campaigns for the gaming industry. Working closely with both the marketing and technology teams, you will play a key role in developing, maintaining, and optimizing email marketing assets and automation within Salesforce Marketing Cloud. You will be responsible for converting business requirements into effective technology solutions that ensure accurate, efficient, and dependable implementation.

This is a full time position including our full benefits package.

• Build, manage, and optimize Data Extensions for efficient player data handling and segmentation.
• Design and configure automations in Automation Studio to drive player lifecycle journeys and engagement campaigns.
• Create and manage email marketing campaigns, player journeys, and personalized content for various player segments (new players, VIPs, lapsed users, etc.).
• Act as the subject matter expert (SME) in AMPscript, overseeing the technical development of all Marketing Cloud journeys and player segmentation across multiple gaming titles and platforms.
• Develop, maintain, and optimize marketing automation processes using Salesforce Marketing Cloud tailored to gaming audiences.
• Design, test, build, and demonstrate proof of concepts, data integrations, queries, automations, journeys, and reports for gaming-specific use cases.
• Ensure email campaigns comply with industry regulations.
• Continuously stay updated on the latest Salesforce Marketing Cloud releases, features, and gaming industry trends to improve marketing automation capabilities within the organization.

REQUIRED SKILLS AND QUALIFICATIONS

• Extensive hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Proficiency in HTML/CSS, SQL, and AMPscript for customizing email templates and dynamic content. Ability to code campaigns from scratch.
• Understanding of responsive email design, QA testing, and best email practices.
• Strong attention to detail with the ability to handle multiple project launches, seasonal campaigns, and promotional deadlines effectively.
• Ability to manage high volume email campaigns with deadlines^.
• Salesforce Marketing Cloud Administrator certification.
• In-depth knowledge of marketing automation principles and best practices within the gaming/entertainment industry.

PREFERRED QUALIFICATIONS

• Experience in the casino gaming industry, mobile gaming, or digital entertainment sectors.
• Understanding of player segmentation, monetization strategies, and gaming KPIs.
• Familiarity with gaming platforms, app stores, and player acquisition channels.

Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship is not available for this position.

Perfect Communications offers a full benefits package for full-time employees. This includes medical, dental and vision insurance, paid time off, and 401k with employer match, short term and long term disability and life insurance. Our family-owned culture allows us to provide flexibility and a rewarding work environment to our employees. The starting salary is $42.00 per hour with possible overtime availability. 

#IND1