Director of Marketing

For 25 years, Resource Furniture has redefined living with multifunctional, space-saving designs. Our personalized process includes a complimentary consultation, 3D visualizations, and seamless, white-glove installation. Each piece is sustainably crafted for long-lasting function and style.

The Director of Marketing will strategically lead and execute comprehensive digital marketing initiatives, emphasizing SEO optimization, digital advertising, and innovative content strategies. This role oversees the Digital Content Manager, Social Media Manager, and external marketing agencies, driving brand growth and customer engagement. The ideal candidate will have robust project management experience and proficiency in leveraging AI tools to streamline workflows and enhance marketing effectiveness.

Strategic Marketing Leadership

• Develop, implement, and manage data-driven marketing strategies aligned with Resource Furniture’s business goals.
• Lead cross-channel marketing initiatives across digital platforms including web, social, email marketing, and paid media.

SEO & Digital Advertising

• Oversee SEO strategies, including keyword optimization, technical audits, competitive analysis, and performance reporting.
• Strategically plan, execute, and optimize paid digital advertising campaigns (PPC, social ads, display, retargeting).

Content & Social Media Management

• Provide leadership and direction to the Digital Content Manager and Social Media Manager, ensuring cohesive branding, audience engagement, and optimized content.\
• Collaborate on content creation strategies that enhance organic search performance and digital presence.

AI & Technology Integration

• Leverage AI-driven tools and platforms to optimize digital marketing efficiency, audience targeting, content personalization, and analytics insights.
• Champion adoption of emerging AI technologies within the marketing team to enhance effectiveness and competitive advantage.

Project & Agency Management

• Lead marketing project management, setting clear goals, deadlines, and budgets, ensuring seamless execution across internal teams and external partners.
• Select, direct, and evaluate external marketing and creative agencies; clearly define project scopes, expectations, and KPIs.

Analytics, Insights & Reporting

• Regularly track, analyze, and report marketing performance metrics, delivering actionable insights and recommendations to senior leadership.
• Utilize data-driven insights and AI analytics to refine strategies for continuous improvement.

Cross-functional Collaboration

• Partner with Sales, Product, and Customer Service teams, aligning marketing strategies to business objectives and customer experience goals.
• Foster cross-departmental communication and collaboration to strengthen brand consistency.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in digital marketing leadership roles, specializing in SEO, digital advertising, and project management.
• Proven experience managing internal marketing teams, external agencies, and complex marketing projects.
• Fluency in AI-powered marketing tools.
• Exceptional analytical skills and familiarity with marketing analytics platforms.
• Strong leadership, communication, and organizational capabilities.

Ideal Candidate:

• Strategic, results-oriented professional passionate about digital innovation and emerging AI technologies.
• Skilled project manager who excels at coordinating complex initiatives and delivering measurable outcomes.
• Collaborative leader adept at motivating teams and building productive relationships across all business functions.

Why Resource Furniture?

At Resource Furniture, you will be part of a team that is leading the conversation on innovative luxury living.

We offer a comprehensive compensation and benefit package including:

• Competitive salary: $100,000.00 to $125,000.00 annually
• Health Insurance, Dental Insurance, Vision Insurance
• Company-sponsored life insurance, long-term disability, short-term disability
• Generous paid time off including Vacation, Holidays, and Sick Days
• Pre-tax commuter benefit
• Flexible Spending Accounts (Health FSA, Dependent Care FSA)
• 401(k) retirement plan with company contribution
• Employee Assistance Program (EAP)

Resource Furniture, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

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