Event Marketing Specialist

*Company Confidential*

The Event Marketing Specialist is a dual marketing and event planning position, responsible for managing client projects and liaising with other marketing department staff on the company's marketing initiatives. Using market research and analysis to direct marketing strategies and plan projects, this role oversees the production of all graphics (print & digital), promotional materials and marketing campaigns for client projects, while reporting marketing and sales results to senior executives and other staff as required. This position will also assist with all aspects of the event planning process and execution including budget preparation, timeline management, site selection, travel coordination, and registration management.

• Develop and implement strategic marketing plans grounded in market research, data insights, and client objectives
• Oversee integrated marketing campaigns that support event goals, including digital, print, and on-site activations
• Ensure alignment between brand messaging, campaign strategy, and the live event experience

• Lead the development and production of all marketing assets, including graphics (print & digital), promotional materials, and branded content
• Collaborate with internal marketing and creative teams to ensure consistency, quality, and brand alignment
• Guide the visual and experiential direction of client programs to ensure cohesive storytelling across all touchpoints

• Manage client projects end-to-end, serving as a primary point of contact and trusted advisor
• Oversee all aspects of event planning and execution, including budget development, timeline management, and deliverable tracking
• Support logistics such as site selection, travel coordination, registration management, and vendor coordination
• Ensure projects are delivered on time, within scope, and on budget

• Partner with internal teams across marketing, creative, and event operations to drive alignment and efficiency
• Liaise with external vendors and partners to ensure seamless execution of all program elements
• Proactively identify risks, solve challenges, and maintain momentum across multiple projects

• Track and analyze marketing and event performance, providing insights and recommendations to clients and senior leadership
• Report on campaign effectiveness, attendee engagement, and overall ROI
• Use data to continuously refine strategies and improve future programs

• 5–8+ years of experience in experiential marketing, event marketing, or event management
• Strong understanding of marketing strategy, campaign development, and brand execution
• Proven ability to manage complex projects with multiple stakeholders and moving parts
• Highly organized with exceptional attention to detail and follow-through
• A confident communicator who can build strong client relationships and lead cross-functional teams
• Analytical and strategic, with the ability to translate data into actionable insights

• Calm under pressure, adaptable, and solutions-oriented

• Ability to provide a portfolio of your accomplishments throughout those years of experience (including but not limited to creative marketing projects and events you have coordinated in the past)

Benefits: 

• Competitive salary  
• Comprehensive health benefits package 
• 401(k) plan with company match 
• Opportunities for professional development  
• Collaborative and inclusive company culture 
• Position is eligible for hybrid work after successful completion of 120 days  

Salary: $70,000-$90,000 annually