Director of Marketing

At Northwestern Mutual, our financial advisors are ready to meet you where you are and stay with you long-term. Get financial clarity with a people-first plan designed to uncover new opportunities and potential blind spots. The right time to plan is right now. With $265.0 billion in assets under management, $28.1 billion in revenues, and over $1.8 trillion in life insurance protection in force, we've served more than 4.5 million people through our life, disability income, and long-term care insurance, annuities, brokerage, advisory services, trust services, and discretionary portfolio management solutions. Our wealth management company and investment services manage over $125 billion in client assets. We're proud to support our growing field force of financial advisors across the country, as well as our corporate office employees in Milwaukee and New York. As we continue to grow, we believe diversity makes us stronger in shaping the future of financial security.

The Director of Marketing serves as a strategic marketing leader responsible for strengthening the Network Office’s market presence, financial advisor productivity, and revenue growth through data-driven strategy and disciplined execution. This leader partners with the Managing Partner, oversees the Marketing Engagement Program, supports firm-level and advisor-specific initiatives, and serves as liaison to corporate marketing while ensuring alignment with Northwestern Mutual brand and growth objectives.

Network Office Marketing Leadership

• Develop and implement a comprehensive strategic marketing plan aligned with Network Office growth priorities.
• Own the digital footprint for the Network Office and Managing Partner, including websites and social-media channels.
• Plan, manage, and track the marketing budget to optimize allocation and return on investment.
• Lead the Marketing Engagement Program, including strategy, execution, adoption, and performance tracking.
• Partner with corporate marketing to measure program effectiveness and return on investment.
• Lead client and prospect engagement events, marketing education, and advisor adoption across segments.
• Cultivate community, media, and business partnerships and lead local public relations, advertising, philanthropic marketing, and affinity-market expansion.
• Support advisor recruiting strategies and create relevant digital and print materials as needed.

Advisor Marketing Consultation

• Serve as a strategic marketing advisor to select financial advisors through a subscription-based consultation program.
• Develop customized marketing plans designed to increase advisor productivity and revenue.
• Guide advisor-level marketing budgets and manage compliant digital presence, including websites and social platforms.
• Design and execute client and prospect engagement strategies and events.
• Conduct ongoing consultations across advisor segments to strengthen execution and accountability.
• Serve as subject-matter expert on segmentation, prospecting, client experience, centers of influence, marketing tools, and best practices.

Performance Expectations

• • Complete the Network Office marketing strategy and launch the Marketing Engagement Program consultation offering.
  • Drive measurable growth in Network Office revenue and advisor productivity through marketing initiatives.
  • Increase advisor utilization of the social media portal, Marketing Commons, advisor websites, and CRM-Engage.
  • Deliver and manage marketing education and training across advisor segments.
  • Establish meaningful performance measures for marketing investment, adoption, engagement, lead generation, and return on investment.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent education and experience.
• Progressive experience developing and executing integrated marketing strategies, preferably in financial services, professional services, or another regulated industry.
• Demonstrated ability to translate growth priorities into marketing plans, campaigns, events, and advisor or sales-enablement initiatives.
• Experience managing digital channels, social media, websites, content, partnerships, budgets, and performance reporting.
• Strong consulting, project-management, stakeholder-influence, written, verbal, presentation, and creative communication skills.
• Strong attention to brand standards, compliance requirements, execution quality, and measurable business impact.

Preferred Qualifications

• Experience marketing financial-advisory, insurance, wealth-management, or professional-services offerings.
• Working knowledge of Marketing Commons, CRM-Engage, advisor websites, and social-media tools, or comparable platforms.
• Experience leading advisor or sales consultation programs and measuring adoption, productivity, revenue contribution, and return on investment.
• Proficiency with graphic-design, content-development, analytics, CRM, email-marketing, website, and social-media management tools.

Compensation & Bonus Opportunity

Compensation structure: Base Salary: $110,000, Bonus Opportunity up to 10% Base Salary

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